Justin Bieber understands the timeless demand for classic white tees, and how hard it is to find the perfect one.
He’s here to fill that hole in the marketplace with exactly what you need, because, well, what else is he supposed to do now that he’s not on tour?
The singer is partnering with Hanes and celebrity stylist Karla Welch to bring a variety of white t-shirts to the masses for an impressive cost of $30.
Nah, this is not a joke.
The collaboration came into fruition when Bieber approached Welch and asked for a white shirt albeit slightly longer than the normal. According to Vogue, Welch went to town with a bunch of Hanes shirts and resurfaced with exactly what Bieber needed. That spurred a realization that well, if Bieber wants it then others might as well. Read more…