The ad industry is still hilariously corrupt, report says

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Ad agencies are using smoke-and-mirror tricks to drive up production costs on their clients’ dime, according to a new report from an advertiser trade group.

The Association of National Advertisers, which reps big brands like Procter & Gamble, General Motors, and Walmart, found that advertising giants have been known to route lucrative contracts for production and post-production work on commercials to their own in-house shops. This is done through deceptive—and illegal—means like enlisting other agencies to rig the bidding process or disguising their ownership of the firms, the report claims.  Read more…

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Source: Mashable
The ad industry is still hilariously corrupt, report says

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